One of my main tasks at Abacus Cooperativa (https://www.abacus.coop/) as an intern was designing and making promotionals for the web.

This first three promotionals are advertising book sagas from well known franchises. 

To make the promotionals more cohesive and able to connect with their target audience, I implemented iconic elements and the aesthetic from their respective franchise always trying to make the books stand out as they were what I was promoting.

For the next four promotionals I tried to translate the written text to images and graphic elements so they could be understood without needing to read.

Each month Abacus highlighted an editorial and an author and I had to make the promotionals which led to the landing page with their respective published books. 

The next five promotionals are some of all the ones I did.

Some promotionals advertising exclusive products or events from Abacus. 

I would like to highlight that the third promotional was advertising a backpack customization event and for that ocasion I designed the three backpacks shown in the promotional testing my compositional skills in a different "canvas".

These three last promotionals were different versions for one promotional. I tried that each one were different enough from the rest while showing different aspects from the brand.